Electronic waste, or e-waste, is a term for electronic products that have become unwanted, non-working or obsolete, and have essentially reached the end of their useful life.

As per E-waste Rule 2016, the E waste defined as ‘electrical and electronic equipment, whole or in part discarded as waste by the consumer or bulk consumer as well as rejects from manufacturing, refurbishment and repair processes.

It is estimated that 75% of electronic items are stored due to uncertainty of how to manage it. These electronic junks lie unattended in houses, offices, warehouses etc. and normally mixed with household wastes, which are finally disposed off at landfills. This necessitates implementable management measures.

In industries management of e-waste should begin at the point of generation. This can be done by waste minimization techniques and by sustainable product design. Waste minimization in industries involves adopting

  • Inventory Management
  • Production-process Modification
  • Volume Reduction
  • Recovery and Reuse

Govt. of India vide notification dated May 12, 2011 has announced E-waste (Management and Handling) Rules, 2011 (“Rules”). According to these Rules, the consumer now has the legal responsibility to dispose of the waste electrical and electronic equipment (popularly known as “WEEE”) in the prescribed manner and not by just throwing it into a dustbin or giving/selling it to kabadi/ scrap dealer. This will control environmental pollution. Recycling of Electronic products is one of the best ways for Surbhi and its consumers to help contribute to sustainable development, and demonstrate that they are committed to being socially responsible.

Recycling ensures that all the valuable and scarce raw materials used in electronic equipment get re-used in the manufacturing of new products. In this way, the plastics, metals, glass etc. which are recovered get a second life and we, as consumers and citizens, reap the benefit of using and conserving our finite natural resources. Recycling helps keep the price of raw materials down, which in turn, lowers the costs of the final product, making it cheaper for all consumers to purchase goods.

Recycling of E - waste

The company has tied -up with the Bharat Oil Company (India) for collection of all our E-waste on PAN India and disposes the same at their plant at

E-18, Sahibabad Industrial Area,
Site- IV, Ghaziabad – 201 010 (U.P)

Customer can reach or call on our
Toll Free No. 1800 180 7981

Our representatives explain them about process of disposal and make them aware about nearest drop point available to drop the e-waste also give information about incentive we will offer to them against their end of life product. If any customer wants to handover the material from their door steps, we do send either our logistics team or E-waste Solutions team to collect the items and channelize the same to our e-waste partner plant for final processing.

Collection Centers

Surbhi Telelink Pvt. Ltd has signed an agreement with Om Logistics Ltd. for
reverse logistics for Channelization of E-waste to the facility.

Call us Toll Free 1800 180 7981 or Email helpdesk@surbhiindia.com